Consultancy & Management

Commercial growth rarely comes naturally. In practice, we see that organizations with strong products and motivated people still struggle to fully utilize their market potential. Not because of a lack of commitment, but because of a lack of clarity in choices, structure, islands within the organization or management.

We help organizations make their commercial organization more focused, effective and future-proof. We do this not only from theory or models, but mainly from our own and our clients' daily practical experience. For more than twenty years we have been working together with boards of directors, commercial managers and entrepreneurs on winning and retaining customers, in various markets and countries.

From determining direction to execution in practice

A good commercial plan starts with clear choices. Who is your ideal customer, what value do you deliver and through which channels do you reach that target group most effectively? In our advisory processes, we first create focus. Together we analyze your current approach, market position and commercial processes. Not to change everything, but to get a clear picture of where optimization really makes a difference.
From this analysis we support you in making concrete choices. Think of market approach, prioritization of target groups, positioning and determining the right marketing and sales mix. We always look at the connection between marketing, sales and follow-up.

Commercial growth is not the sum of separate activities, but the result of a well-designed whole.

The strategic pitch

A strong commercial story is more than a good elevator pitch. It is a logical, credible and recognizable story that fits your organization and connects to the questions, needs and challenges of your target audience. In an interactive day session, we build together a strategic story that gives direction to all commercial conversations.
This story forms a practical foundation for your team. No rehearsed texts, but clear frameworks and tools that are directly applicable in conversations with prospects and customers at different levels within these organizations. The result is more consistency, more confidence in conversations and a higher quality of interaction.

Market approach and commercial choices

How do you approach a market in a way that suits your organization and the customer? What role does telephony play, what role does online marketing play and how do these channels fit together? We help you make well-founded choices.
Our strength lies in combining strategic insight with practical feasibility. We always test plans against the reality of the shop floor. What does a choice mean in concrete terms for the sales team, for the inside sales or for marketing? Only if strategy is also practicable will it deliver results.

Managing and professionalizing sales teams

Managing a sales organization requires more than targets and reports. Dynamics, skills, motivation and structure play at least as big a role. Vendere supports the professionalization of sales teams in terms of both content and organization.
Whether it is an inside sales force (sales & service), field sales force or a combination of these: we help to set up, redesign or strengthen teams. This can vary from role distribution and processes to coaching of managers and the development of commercial skills within the team. Always with an eye for the people and the objectives.

Thinking along at board and management level

We are used to thinking along with DGAs, boards of directors and commercial management on an equal level. Not as an external consultant who leaves after completion, but as a committed sparring partner who understands what is going on in practice.
Our advice is independent, goal-oriented and based on experience. We ask questions, mirror and challenge where necessary. The goal is always the same: to ensure that commercial choices contribute to sustainable growth and better results.

Practical, committed and results-oriented

What characterizes Vendere is the combination of thinking and doing. We do not stand on the sidelines, but help with implementation where required. Because we ourselves are active every day in a variety of commercial processes, we know what works and what does not.

Our advice and management is therefore consciously supplemented with practical services in the form of telesupport and training. This enables us not only to give direction, but also to actually support the implementation and development of people and teams.

The result is an approach that creates movement at strategic, tactical and operational levels. This makes our support valuable for organizations that are serious about their commercial development and want to anchor this in practice in the long term.

Would you like to discuss your commercial organization or are you facing strategic choices? Then we would like to think along with you.